01
Listen
Understand the audience, environment, and communication needs.
The Nightingale Framework
We don't believe people need more information. They need better ways to understand it.
Our approach
Understand the audience, environment, and communication needs.
Turn complex health information into clear, meaningful messages.
Create communication that is visually engaging and accessible.
Give people information they can understand and use.
What guides every stage
Consider language, culture, lived experience, access, and the setting where communication will be used.
Make the main idea easier to understand while preserving meaning, nuance, and the limits of the information.
Give the message a clear structure, a readable format, and a practical next step.
Work with Nightingale