Show the thinking, not just the design
Nightingale case studies are structured around the challenge, audience, approach, solution, and impact—so the work demonstrates both strategy and craft.
Patient Education · Health Literacy
Document the communication challenge, the audience, how the information was simplified, the final solution, and the outcome or intended impact.
Public Health · Outreach
Add real client or self-initiated work with context. Avoid publishing decorative mockups without explaining the communication problem they solve.
Research · Translation
Show how dense information became a clear, visual narrative for a defined audience.
Health Program · Digital
Demonstrate how one message works across print, digital, social, or community channels.
Before launch: replace the portfolio templates above with real Nightingale work. The source document included the Blood Pressure Management example as a case-study format, but no completed portfolio assets or results were provided.
A strong case study answers five questions
What communication problem existed?
Who needed to understand or use the information?
What strategic and creative decisions shaped the work?
What was created, and what did it accomplish or aim to accomplish?